Designing for people who can least afford a product that almost works.
Every conference is full of brilliant pilots. Award-winning apps. Beautiful prototypes. Then most of them quietly die. Not because the idea was wrong, but because nobody worked out how to get real users, busy care professionals and slow-moving organisations to actually adopt them. The space between a promising pilot and real-world implementation is where good ideas go to disappear.
That gap gets wider when your users are vulnerable: someone living with tinnitus, someone with a severe disability, an older person sliding toward isolation. They cannot wait for version three. They will not shout the loudest in a user test. And they are exactly who health tech most needs to get right.
At this edition of the EHV Innovation Café, join Sophie Asveld and Do van Rijn to explore what it actually takes to cross that gap, and why the people we design for belong at the table while we do it.
Featuring
Sophie Asveld (Hulan / Onda Innovaties)
Designs from the human outward: taking on sensitive, niche groups (tinnitus, disability, illness) and co-creating with them until the product genuinely fits their lives.
Do van Rijn (Active@Age)
Designs from the system inward: forty years of enterprise IT architecture, now serving a single humane idea: turning aging from a burden into a community asset.
One starts with one vulnerable user and designs outward. The other starts with the system and architects inward. Both are obsessed with the same question: why is the idea always the easy part?
We are Inclusive by Default and Give to Grow.
Stop pitching health tech. Start setting the table.
@ Kazerne Downtown Eindhoven
Walk in 17:30, Start 18:00
English spoken, Free entrance, Open to All
Our events are open to all. Expect an evening with inspiring ideas, critical questions, and imaginative alternatives to the status quo. Mark the event in your calendar and secure your ticket here. Walk in is also possible but the seats for the debat are limited. Don’t miss out on this opportunity!
17:30 Walk-in and networking, we’ll offer a free drink and a bite
18:00 Intro to the Special Guests followed by a moderated debate
19:00 Networking
19:30 Posibility to join the Meet-up dinner with the speakers